Industry news, commentary, and research about online television and movies, live streaming, and mobile video compiled by Dr. Strangelove, author of Post-TV: Piracy, Cord-Cutting, and the Future of Television
Editor’s Choice: Are Millennials Missing Out by Scrapping Cable TV Subscriptions?
“The millennial generation isn’t saying, ‘I need a better way to get my Turner Broadcasting or my Viacom or Fox channels,’” industry analyst Craig Moffett said. “They’re existing in an entertainment ecosystem that operates entirely outside of the pay TV system that we know today. It’s content that’s developed for a tenth of the cost per hour of traditional content. And it’s not distributed via cable and satellite operators. It’s distributed by social media companies.” — PBS Newshour
Cutting the cable cord: Will the online media boom mean the death of TV?
“There’s evidence that this new technology is having a serious impact. According to Nielsen, viewership of traditional TV dropped 4 percent last year. Meanwhile, time spent viewing streaming video is up 40 percent, a dramatic increase in online viewing.” — PBS Newshour
Mood mismatch between TV shows and ads may hurt advertisers
“In a series of experiments researchers found that people are more likely to skip “highly energetic” ads when they are in a “deactivated” mood – for example, when they are watching serious, dramatic programs such as The Americans, Homeland or The Good Wife. Not only that, but that type of mood mismatch also made viewers less likely to remember the brand message.” — Globe and Mail
Cord-cutting Could Get Worse
“We expect a continuation of the slow and steady drip, drip, drip of cord cutting that has left pay-TV subscribership essentially flat despite steady growth in new household formation.” — Advanced Television
Is Periscope the lunch-sharing social network Twitter always threatened to be?
“Look at Periscope (or Meerkat, YouNow, or any other live streaming app), and you could be forgiven for thinking it’s 2008 again. Live streams on the app have gripping titles such as “drink with us”, “equipment testing”, “driving” and “i’m cutting steak let’s watch!” Twitter was never really an app for sharing what you were eating; but Periscope, at times (lunchtimes), seems barely anything but.” — Guardian
Global Online Video Advertising Projected to Reach $23 Billion in 2017
“Global ad spend is projected to grow 4.4% this year to reach $544 billion. Growth will be led by online video which grew 34% to $10.9 billion in 2014, and is expected to grow at an annual average of 29% to reach $23.3 billion in 2017 . . . Mobile advertising is expected to grow nearly 40% between 2014 and 2017 and by 2017, this segment will generate $75 billion, accounting for 12.7% of all expenditures. Furthermore, mobile is expected to contribute 62% of all incremental ad spend between 2014 and 2017, with TV coming in second at 23% and desktop internet advertising at 18%.” — MediaPost
TV and Music Firms Rage at EU Digital Plan
“Brussels officials are to introduce rules that will mean all European citizens will be able to buy online services from any country. At present providers block foreign internet addresses, which, as well as complying with the current copyright system, means they are able to tailor their services and pricing for different national markets.” — Telegraph
Why Meerkat and Periscope Are the Biggest Things Since, Well, Twitter
“Are we at the brink of a new social revolution around live digital video streaming, or is it just empty hype? After all, the core technology itself is not exactly ground-breaking. Live video streaming has been around for well over a decade.” — LinkedIn
As Apple Prepares To Disrupt The Cable Industry, Don’t Expect An Apple TV Set Any Time Soon
Netflix, Amazon and Hulu no longer find themselves TV’s upstarts
Streaming might kill the piracy star. But not today.
2015: The Year Cable TV Finally Dies
Comcast: Apple Hasn’t Approached NBCU About OTT Play
TV Everywhere Makes Gains, iPad Viewing Most Popular
Whipclip Lets Users Share Clips from TV Shows, Legally
Periscope review: does Twitter’s live-streaming service beat Meerkat?
Marketers Moving Away From Television to Online Video
Verizon is mulling free video packages.
Kids ditch TV for YouTube
UK kids’ TV viewing keeps dropping
E-sports gamecasters in China make big bucks
DUBAI: A campaign to warn the public about the “menace” of television programme piracy has been launched.
Online video to drive 4.4% jump in global ad spend in 2015 as brands move budgets away from TV
New Pirate Bay Blockade Foiled By Simple DNS Trick
A Good Read
Kimmy Schmidt, The Future of Australian Television